About Me

I take projects from “we should do something about this” to finished, on-brand campaigns. I turn loose ideas into clear plans, create the content and collateral, coordinate production, and make sure sales and leadership have what they need when they need it.

Professional Journey

  • Catalis Dental Lab Partners (JB Dental Lab & Gibson Dental Lab)

    • Lead marketing strategy and execution across digital, print, and event channels to support brand growth and sales initiatives.

    • Analyze performance data (email, website, events) to optimize messaging, creative, and audience targeting.

    • Develop marketing materials for conferences, campaigns, and websites, ensuring consistent brand voice and visual identity.

    • Manage event planning and logistics for industry conferences, focusing on attendee engagement and brand visibility.

  • Red Dog Properties

    • Managed digital property listings and website content to improve visibility, engagement, and lead conversion.

    • Used performance data and resident trends to refine marketing tactics and promotional offers.

    • Built simple dashboards and tracking systems to monitor occupancy and campaign results, supporting marketing decisions.

  • Boise State University

    • Collected and analyzed data using tools such as SPSS and Power BI to uncover insights relevant to audience behavior and communication strategies.

    • Created reports and presentations that translated complex findings into clear, actionable takeaways for project stakeholders.

  • Botany Bay Botanicals

    • Leveraged data insights to design targeted graphics and marketing materials, aligning with audience preferences and product performance trends.

    • Utilized social media analytics to monitor campaign success, providing actionable recommendations to the creative team for continuous improvement in content creation.

    • Acted as the primary liaison between the creative team and stakeholders, using data-driven insights to guide communication strategies and enhance customer interactions.

  • 10 Barrel Brewing Company

    • Planned and supported branded events to increase product awareness and drive customer engagement.

    • Produced social media content aligned with brand voice and campaign goals.

    • Assisted with B2B outreach and coordination between internal teams and external partners.

  • Thrive On Therapy

    • Provided specialized support for individuals with mental health challenges, including children and adults, by designing individualized plans, monitoring social, behavioral, and academic growth, and collaborating with families to align on care goals.

    • Streamlined administrative operations by managing schedules, creating office systems, and drafting comprehensive client reports for the NDIS and insurance purposes.

    • Enhanced client outcomes and satisfaction through tailored care, proactive problem-solving, and effective communication with families and HR to address concerns and improve support services.

Volunteer Work

  • Boise State University

    • Supported visually impaired individuals by creating personalized plans and adapting college coursework to meet their unique needs, enhancing their academic success.

    • Proctored specialized exams, ensuring an accessible and fair testing environment tailored to individual requirements.

    • Redesigned course materials to improve accessibility, aligning with clients’ specific learning preferences and fostering inclusivity in education.

  • Rose Hill Montessori

    • Supervised children aged 2-13 during after-school activities, ensuring their safety and maintaining a structured environment.

    • Planned and implemented engaging activities that aligned with program goals, fostering creativity and development in participants.

    • Proactively managed conflicts and addressed injuries, ensuring a supportive and secure atmosphere for all children.

  • Can Do Cancer Trust

    • Advocated for cancer awareness by visiting schools and educating students about the trust’s mission and initiatives.

    • Developed and enhanced community knowledge, fostering greater understanding and support for cancer-related causes.

    • Assisted in organizing fundraising efforts, including event coordination and social media campaigns, to drive donations and community engagement.

  • Coffs Harbour Community Beach Cleanup Initiative

    • Participated in post-storm beach cleanup efforts, removing debris and hazardous materials to restore the environment and ensure public safety.

    • Collaborated with community members and organizations to organize cleanup events and raise awareness about the importance of environmental preservation.

    • Promoted sustainable practices by educating participants on waste management and advocating for eco-friendly habits to prevent future pollution.

  • Fiji Education Outreach

    • Provided school supplies to village schools, supporting students’ access to essential educational resources.

    • Immersed in local culture by attending school alongside students, fostering mutual understanding and cross-cultural connections.